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Soho House Group started in 1995 when Jones, now 52, took over a rambling house in London’s Soho district and turned it into the eponymous private members club. Today the group has 17 “houses” around the world, with outposts in cities including New York, Berlin and Istanbul and others opening in Amsterdam, Barcelona and Tokyo. It also operates an interior design service for private clients.
The design elements of Ludlow House — mid-century modern restaurant furniture, velvet armchairs and vintage lamps — make reference to the artistic enclave that took form on the Lower East Side in the 1970s and 1980s. Even rooms within the club pay homage to the neighborhood’s past, such as the second-floor Lou’s Kitchen and Bar, and third-floor Velvet Room, which are named after Lou Reed and The Velvet Underground, who recorded much of their first album on Ludlow Street.
In this hospitality project several venues live within its four luxury interiors ranks. There’s Lou’s Kitchen & Bar, a “club bar with open kitchen” and amazing restaurante interior that will serve an all-day American Italian menu.
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