Michael Struck is the founder and CEO of the Ruby Hotels. Ruby Hotels has currently two houses in Vienna, and it is focused on clients that “moves in modern and postmodern living environments and are looking for the extraordinary”. His concept is “Lean Luxury” and stands for luxury, which is not defined by big luxurious spaces, but wants to combine the essence of luxury with a day-by-day experience. Design Contract would like to inspire you by showing the hospitality projects inside this new concept.
Lean luxury means not paying for things you don’t need or want like luxurious interiors. We consistently leave away things we deem as unimportant. This concept believes we don’t need a restaurant or room service in a hotel that is located in the heart of the city. Instead, we want an easy-going bar which is open 24/7.
For the bedrooms “Lean Luxury” means precious cherry wood wall panelling, comfortable beds, partial window-sills with cashmere and chic lamps. An eye-catcher is the television test-image of the 1980s, which always appears on the carpet in the hotel rooms.
This is what feels right to them. The concept lovers prefer rough edges instead of slipperiness, nonchalance over exaggeration, laughing loudly and heartfully instead of gossiping quietly.
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