Pâtisserie Royale by Studio Paolo Ferrari

Pâtisserie Royale is about honest forms and intricate details,” says designer Paolo Ferrari, who completed the Middle Eastern bakery’s new Toronto site. “The design evokes the sensibility of a classic patisserie, while evoking the Middle East in a subtle and contemporary way.

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The brand’s founder, Mounzer Jamous, studied under a descendant of Syria’s legendary Mahrousé family at Montreal’s Patisserie Mahrousé before opening a location of his own 15 years ago. This year, Jamous approached Toronto-based Studio Paolo Ferrari to reimagine the brand in a new flagship location in Toronto.

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A classical black and white etching of a Syrian village fills an entire wall of the shop, connecting the baked goods back to their long-established roots. “A floor-to-ceiling wall graphic gives the maximum visual impact with minimum financial investment,” Ferrari explains. “The focus of intense red and orange graphics [over the etching] emphasizes the connection to the kitchen beyond and creates a memorable visual impact.” Simple wire frame stools tie into the black and white theme.

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The intent was to elevate the product and create a high-end interior with a modest budget,” says Ferrari

SOURCE: HD