The FreeHouse

For us, design is the means. The starting points are goals, strategies and expectations, but it transcends them to create a new and better reality. Design is transformative” is the definition of Gensler, the firm that designed the Freehouse restaurant in Minneapolis.

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SEE ALSO:  Suite 36, New York

Set in the historic Loose-Wiles building, a former biscuit factory, Freehouse takes advantage of the existing architecture to celebrate the craft of brewing beer.

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SEE ALSO: Dream Downtown By Josh Held Design

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Freehouse feels like you are in a grown-up Willy Wonka factory that sells homemade brew instead of chocolate,” says Lisa Westerman Pope, design director at Gensler.The building has four distinct zones: the patio, bar, main dining room, and a private dining room. “Each space has its own unique interaction with the brewing process and therefore is named for its own distinct feel,” says Betsy Vohs, senior associate at Gensler.

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Conceptually the brewing was an important design driver and a complex program to achieve in a small space, but the space also needed to be a successful restaurant that was food focused and catering to a savvy neighborhood clientele,” says Vohs. “The balance between brewery as theater and the food as the focus was our greatest challenge.

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Source: HD