One of the most luxury fashion and shopping capitals of the world is Milan. So where should you check out when shopping for a watch in this historic city? Pisa Orologeria has a long history and wide selection of fine timepieces. Next year will mark the 75th anniversary of Pisa Orologeria. Design Contract would like to show you this amazing luxury watches store and its luxurious design.

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The echo of the previous multibrand Pisa store is revived and expanded in the Pisa Orologeria Flagship Store, dominating over via Verri with its three stories looking over via Montenapoleone, Corso Vittorio Emanuele and Corso Matteotti. This significant intervention was designed by Pisa Group’s former art director,Antonio Vittorio Carena.

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Pisa opened its new boutique in Milan at number 7 of Via Verri , in the heart of Milan’s fashion district. The luxury watch store, which measures 1,200 square meters, houses more than forty brands.

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The watch boutique are divided between watchmaking brand, desk clocks and alarm clocks. The store has well-defined areas: from Lunaria Gallery where the customer has the opportunity to observe the windows and then decide whether or not to enter the store; on the ground floor, you will find traditional benches for sale and there are also private areas.

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75 years have passed since the first Fratelli Pisa stored opened and this new Milan flagship store is a reflection of this evolution is seen in the  restyling of the brand logo, with the name and date of establishment separated from the geometrical labyrinth (symbolising the mechanism of a watch), an image also present on the floor in front of the new boutique.