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Karim Rashid is immediately recognised thanks to his fresh and truly unique style, use of fantastic curves and mesmerizing plays of colour. Rashid is one of the most prolific designers of his generation with over 3000 designs in production, over 300 awards and working in over 40 countries, all of which attest to Karim’s legendary status.

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Recognised immediately thanks to his fresh and truly unique style, he is especially famous for his use of fantastic curves and mixture of colours. Karim’s design style ranges from unique furniture design to fascinating interior design environments. His industrial design company has grown into interior design and graphic design over the past 15 years, helping clients achieving their design goals.

“For the longest time, Design only existed for the elite and for a small insular culture. I have worked hard for the last 20 years trying to make design a pubic subject.”

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The studio has an international team of talented designers and is supported by a varied portfolio of global consultants for any type of project. Their projects range from private residences to larger buildings. The studio is just as international as their projects counting with a variety of 12 spoken languages.

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Today poetic design is based on a plethora of complex criteria: human experience, social behaviours, global, economic and political issues, physical and mental interaction, form, vision, and a rigorous understanding and desire for contemporary culture. Manufacturing is based on another collective group of criteria: capital investment, market share, production ease, dissemination, growth, distribution, maintenance, service, performance, quality, ecological issues and sustainability.

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“I believe that we could be living in an entirely different world – one that is full of real contemporary inspiring objects, spaces, places, worlds, spirits and experiences. The design has been the cultural shaper of our world from the start. We have designed systems, cities, and commodities. We have addressed the world’s problems. Now design is not about solving problems, but about a rigorous beautification of our built environments.

Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally. My real desire is to see people live in the modus of our time, to participate in the contemporary world, and to release themselves from nostalgia, antiquated traditions, old rituals, kitsch and the meaningless. We should be conscious and attune with this world at this moment. If human nature is to live in the past – to change the world is to change human nature.”

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The combination of these factors shape our objects, inform our forms, our physical space, visual culture and our contemporary human experience. These quantitative constructs shape business, identity, brand and value. This is the business of beauty. Every business should be completely concerned with beauty – it is after all a collective human need.

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Karim is a frequent guest lecturer at universities and conferences globally disseminating the importance of design in everyday life. In his spare time, Karim Rashid’s pluralism flirts with art, fashion, and music and is determined to creatively touch every aspect of our physical and virtual landscape.