Written by Andre Faustino
Paul Croft Studio is a London based design studio set up in 2003. We work across a wide variety of disciplines including product, furniture, exhibition and interior design. One of Paul’s latest projects Fold7 has defied gravity in a fantastic office. Take a look
Commissioned from a Czech artist, the figures inhabit their environment with confidence. Once you take your gaze off them, however, it becomes clear that the real star is less the figures themselves than the space in which they float (ID)
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“Fold7’s slogan is Welcome to the Fold,” Paul Crofts starts. “The idea was therefore to create the inviting feel of a hotel lobby.”
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“It’s the concept of the office as kind of a cocktail of work and relaxation”
Source: Interior Design
