Originally built in 1893 to house travelers on the Canadian Pacific Railway, the Fairmont Le Château Frontenac has always been “near and dear to the hearts of Quebecers,” says Greg Keffer, principal of New York-based Rockwell Group.
Greg’s combined strengths in architecture, interiors, graphics and branding allow him to develop innovative and holistic design solutions for a global roster of clients. Current projects include luxury projects such as the new Trump Hotel in Rio de Janeiro and Tower D at Hudson Yards, innovative restaurant concepts such as Chefs Club in New York, as well as large scale developments like the Battersea in London and the MGM in Cotai. Recently, Greg led design of NeueHouse, a private co-working collective in New York City that offers an innovate space for thought leaders in a variety of creative industries. Today Design Contract will show you another hospitality project: Revitaliation of Le Château Frontenac
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When approached with the project, the team knew a revitalization had to honor the hotel’s history. “The real challenge was always keeping in mind the preciousness of what we had to work with versus the modern point of view that we were trying to achieve,” Keffer explains.