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Yam Yard hotel has been built from the ground up on a previously deserted plot in the city’s Soho neighbourhood. The duo commissioned architecture firm Woods Bagot to conceive the 91-room, which surrounds an oak-shaded courtyard garden. In addition to the guest rooms, the complex has indoor and outdoor dining areas, 24 apartments, 13 curate specialty shops, a 190-seat movie theatre, a spa, a rooftop terrace, an orangery, and a 1950s bowling alley that was imported from Texas.
Images of brand new interiors show a number of different designs: from bold blue / yellow / white and a rich chocolate brown with gold and cream (above), to vibrant pink and purple and a more subdued grey (below). Reservations have also opened. Hotel offer three different room types (Superior, Luxury, Deluxe) and four suite types (Luxury Junior Suite, Deluxe Junior Suite, Courtyard Suite, and Terrace Suite)
While the vivacious interiors reflect Kit Kemp’s love of texture and prints, as well as her signature design aesthetic, the hotel possesses unique qualities that differentiate it from the brand’s other properties. Even within the Ham Yard, each of the public spaces—such as the bold, terra-cotta-colour drawing room and the more feminine library with floral upholstery—has a singular identity.
Kit’s fabrics, silk screens and digital prints designed for Christopher Farr and embroidered fabrics for Chelsea Textiles—were used for both wall coverings and upholstery. Products from Firmdale Hotels’ new amenities line, RikRak, appear in the baths. “The process took about three and a half years,” says Kit, “so we’ve had time to think through every detail.
This guest room features pops of bright red and navy.
A sitting area in one of the deluxe guest rooms.
The Ham Yard restaurant and bar.
The floor-to-ceiling windows let in generous light throughout the hotel.
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