Philippe Starck, known as a renowned French designer and architect, unveiled the first images of the luxurious interiors of the Rosewood Hotel in São Paulo.

Set in a historic building from 1904 this hotel project was once a maternity home, it is located in the center of Cidade Matarazzo, a complex of elegant and preserved buildings that were built in the early 20th century.

See also: Get Inspired by the luxurious spaces of Ludlow House

<p><strong><em><span style="text-decoration: underline;">Beleco Design</span></em></strong> is an award-winning, full-service interior design firm dedicated to transforming notable properties around the globe into beautiful yet functional environments. Need branding, a logo, or a sparkling new website, too? We have you covered. At Beleco, we live to tell stories. We love to be of service. And we always put good design first.</p> <p>See also:</p> <figure class="wp-block-image size-full"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-2.jpg" alt="" class="wp-image-13458"/><figcaption>JW Marriott, Denver Cherry Creek</figcaption></figure> <figure class="wp-block-image size-full"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-1.jpg" alt="" class="wp-image-13459"/><figcaption>JW Marriott, Denver Cherry Creek</figcaption></figure> <p>JW Marriott’s brand promise is “quiet luxury, crafted experiences and intuitive service,” so that’s exactly Beleco offered, when renovating the JW Marriott Denver Cherry Creek hotel. Luxurious gold and silver finishes — a nod to Denver’s mining industry — punctuate the light, airy rooms while thoughtful details like a ledge at the entry foyer for keys, wallets and other important items keep guests’ needs front and center.</p> <figure class="wp-block-image size-full"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-3.jpg" alt="" class="wp-image-13464"/><figcaption>Nick + Stef’s</figcaption></figure> <figure class="wp-block-image size-large"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-4-635x286.jpg" alt="" class="wp-image-13465"/><figcaption>Nick + Stef’s</figcaption></figure> <p>After 15 years as one of the city’s finest steakhouses, <a rel="noreferrer noopener" target="_blank" href="https://www.patinagroup.com/nick-and-stefs-steakhouse-la">Nick + Stef’s</a> wanted a contemporary facelift to keep up with rapidly modernizing Downtown L.A. Our challenge was to reimagine the interior while retaining its mysterious, iconic luster. The keys to our success were in the restaurant’s original angles and folds, which we used as inspiration for playful new wall coverings, patterned carpets and elegant lighting. Strong geometric metal and ribbed glass partitions were added to provide balance and privacy while reflecting light in provocative ways. The showstopper? An irresistible bar, relocated and renewed to generate the open, free-flowing feeling that is “so L.A.”</p> <figure class="wp-block-image size-large is-resized"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-5-625x375.jpg" alt="" class="wp-image-13469" width="580" height="348"/><figcaption>The Lodge at Sonoma</figcaption></figure> <figure class="wp-block-image size-large"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-6-635x286.jpg" alt="" class="wp-image-13470"/><figcaption>The Lodge at Sonoma</figcaption></figure> <p>Our guest room renovation at this luxury resort helps guests stay connected to the beauty of Sonoma County after a long day of wine tasting. After they walk through their bedroom doors, guests are grounded by carpets that resemble the cracked, dried earth of summer vineyards. Shades of ripeness, from bright green to deep burgundy, surround them in cozy yet contemporary furniture. Wooden desks and headboards add rustic touches while elaborate stitching evokes the local artisan culture. Even the bedside lamps, which resemble vintage olive oil jugs, illuminate the room’s whimsical, harvest-themed artwork to help lighten the mood.</p> <figure class="wp-block-image size-large"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-7-625x375.jpg" alt="" class="wp-image-13473"/></figure> <figure class="wp-block-image size-full"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-8.jpg" alt="" class="wp-image-13474"/></figure> <p>See also:</p> <p>Is this your first time reading the Design Contract blog? What are your thoughts on Beleco Design? If you wish to receive updates regarding the newest hospitality projects, subscribe to our newsletter<a href="http://www.designcontract.eu/newsletters/?utm_source=DesignContract&utm_medium=blog&utm_term=dsoares&utm_content=txt&utm_campaign=Newsletter"> here</a>. </p> ' data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://www.designcontract.eu/hospitality/philippe-starck-unveils-pictures-hotel-rosewood-sao-paulo/" data-jpibfi-post-title="Philippe Starck unveils pictures from the Hotel Rosewood in São Paulo" data-jpibfi-src="http://magasinsdeco.fr/wp-content/uploads/2016/11/philippe-starck-cidade-matarazzo-sao-paulo-designboom-0011.jpg">

Philippe Starck has devoted more than seven years to this hospitality project and hotel interior design, having visited Brazil several times to develop a thorough knowledge of his culture, materials, forms, craftsmen and suppliers.

<p><strong><em><span style="text-decoration: underline;">Beleco Design</span></em></strong> is an award-winning, full-service interior design firm dedicated to transforming notable properties around the globe into beautiful yet functional environments. The studio also works with aspects such as branding, a logo, or a sparkling new website, too? We have you covered. At Beleco, we live to tell stories. We love to be of service. And we always put good design first.</p> <p>See also: <a href="https://www.designcontract.eu/interior-design/khayyat-contracting-and-trading-visionary-leadership/">Khayyat Contracting and Trading: Visionary Leadership</a></p> <figure class="wp-block-image size-full"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-2.jpg" alt="" class="wp-image-13458"/><figcaption>JW Marriott, Denver Cherry Creek</figcaption></figure> <figure class="wp-block-image size-full"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-1.jpg" alt="" class="wp-image-13459"/><figcaption>JW Marriott, Denver Cherry Creek</figcaption></figure> <p>JW Marriott’s brand promise is “quiet luxury, crafted experiences and intuitive service,” so that’s exactly Beleco offered, when renovating the JW Marriott Denver Cherry Creek hotel. Luxurious gold and silver finishes — a nod to Denver’s mining industry — punctuate the light, airy rooms while thoughtful details like a ledge at the entry foyer for keys, wallets and other important items keep guests’ needs front and center.</p> <figure class="wp-block-image size-full"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-3.jpg" alt="" class="wp-image-13464"/><figcaption>Nick + Stef’s</figcaption></figure> <figure class="wp-block-image size-large"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-4-635x286.jpg" alt="" class="wp-image-13465"/><figcaption>Nick + Stef’s</figcaption></figure> <p>After 15 years as one of the city’s finest steakhouses, <a rel="noreferrer noopener" target="_blank" href="https://www.patinagroup.com/nick-and-stefs-steakhouse-la">Nick + Stef’s</a> wanted a contemporary facelift to keep up with rapidly modernizing Downtown L.A. Our challenge was to reimagine the interior while retaining its mysterious, iconic luster. The keys to our success were in the restaurant’s original angles and folds, which we used as inspiration for playful new wall coverings, patterned carpets and elegant lighting. Strong geometric metal and ribbed glass partitions were added to provide balance and privacy while reflecting light in provocative ways. The showstopper? An irresistible bar, relocated and renewed to generate the open, free-flowing feeling that is “so L.A.”</p> <figure class="wp-block-image size-large is-resized"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-5-625x375.jpg" alt="" class="wp-image-13469" width="580" height="348"/><figcaption>The Lodge at Sonoma</figcaption></figure> <figure class="wp-block-image size-large"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-6-635x286.jpg" alt="" class="wp-image-13470"/><figcaption>The Lodge at Sonoma</figcaption></figure> <p>Our guest room renovation at this luxury resort helps guests stay connected to the beauty of Sonoma County after a long day of wine tasting. After they walk through their bedroom doors, guests are grounded by carpets that resemble the cracked, dried earth of summer vineyards. Shades of ripeness, from bright green to deep burgundy, surround them in cozy yet contemporary furniture. Wooden desks and headboards add rustic touches while elaborate stitching evokes the local artisan culture. Even the bedside lamps, which resemble vintage olive oil jugs, illuminate the room’s whimsical, harvest-themed artwork to help lighten the mood.</p> <figure class="wp-block-image size-large is-resized"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-7-625x375.jpg" alt="" class="wp-image-13473" width="580" height="348"/><figcaption>The Gray Hotel</figcaption></figure> <figure class="wp-block-image size-full"><img src="https://www.designcontract.eu/wp-content/uploads/2020/08/Beleco-Design-Beautiful-and-Functional-Environments-8.jpg" alt="" class="wp-image-13474"/><figcaption>The Gray Hotel</figcaption></figure> <p>Kimpton’s award-winning <a rel="noreferrer noopener" target="_blank" href="http://www.grayhotelchicago.com/">The Gray Hotel</a> — named for its original Georgia Gray marble — blends contemporary elegance with historic charm. Inspired by the finely-tailored suits of London’s Savile Row, we used delicate suit fabrics, velvet and lace to balance the cold, hard interiors with softness and sophistication. Shades of blue and rays of light whisper serenity throughout the hotel’s 293 rooms while lovingly-curated artwork punctuates the walls with subtle, historically-solid humor.</p> <p>See also: <a href="https://www.designcontract.eu/hospitality/meyer-davis-hospitaliy-design-excellence/">Meyer Davis: Hospitality Design Excellence</a></p> <p>Is this your first time reading the Design Contract blog? What are your thoughts on Beleco Design? If you wish to receive updates regarding the newest hospitality projects, subscribe to our newsletter<a href="http://www.designcontract.eu/newsletters/?utm_source=DesignContract&utm_medium=blog&utm_term=dsoares&utm_content=txt&utm_campaign=Newsletter"> here</a>. </p> <figure class="wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> https://www.youtube.com/watch?v=t9bXiwbOv6g </div></figure> ' data-jpibfi-post-excerpt="" data-jpibfi-post-url="https://www.designcontract.eu/hospitality/philippe-starck-unveils-pictures-hotel-rosewood-sao-paulo/" data-jpibfi-post-title="Philippe Starck unveils pictures from the Hotel Rosewood in São Paulo" data-jpibfi-src="http://magasinsdeco.fr/wp-content/uploads/2016/11/philippe-starck-cidade-matarazzo-sao-paulo-designboom-003.jpg">

“At first I was shocked. The Matarazzo was so out of context, out of time, in disagreement with reality. A dream landscape, like a wonderful tale, preserved in a bell kept by fairies. This place is immaterial. This is the essence of São Paulo and especially of those who were born here. Finding a gem that expresses this incredible spirit of the Brazilian people and the people of São Paulo is magical. It is a place that immediately plunges us into a dream, into the imagination, into fairy tales that are dear to children and adults. There, anything can happen.” – Starck said.

With the reinvention of the “Cidade Matarazzo”, Philippe Starck aims to exploit the innate creativity of Brazil and to emphasize the importance of preserving its natural environments by reflecting its deep roots associated with its modern way of life.

The luxury design of the tower’s fassade was designated by the French architect Jean Nouvel and the French entrepreneur Alexandre Allard.

See also: Meet the New Sofitel Frankfurt Opera Hotel Interior Design

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